New to online business? You need to market your website to get noticed.
Although there is a lot of buzz around generating traffic, it isn’t traffic that makes sales. It is interested visitors that make sales. And the best way to find interested visitors is by targeting them through ezines.
An ezine is an electronic magazine (see how they do that), and most of the time it’s just another word for a newsletter. The best thing about getting your site into an ezine is that the recipients of an ezine have signed up to receive it – which means they are already interested in the niche that the ezine caters for. Ezine recipients aren’t necessarily marketers or business people: they’re just ordinary people who enjoy getting their weekly or monthly collection of tips, news and services on anything from diabetic recipes to Formula 1 racing.
Whatever the interest, you can pretty much bet that there is an ezine written about it.
Getting your website into the ezines in your niche means that you are speaking directly to your potential customers. These are the people who are already interested in your field and are perfectly happy to find out about the product or service you are offering. These are the people who are 60 per cent more likely to buy your product or service than an average click-through web-surfer. Sixty per cent!
There are literally hundreds of thousands of ezines on the net, catering to almost as many niches. Sorting through them is a bewildering and often overwhelming task, so the idea of the ezine directory was born. These are basically lists of ezines, collected into one central information source.
Now the task is deciding which directory is the one that is worth investing your capital in. There are hundreds available, but the one that is consistently coming up as a leader of the pack is Directory of Ezines.
At first glance, there’s not much to distinguish this directory from any of the others that are available: there is an extensive list of ezines and other resources, as well as tips and tricks on the best way to use the information.
The difference is in the quality of the information, and the ongoing support. Unlike other ezine directories, Directory of Ezines maintains contact information that is as up-to-date as possible. It also offers the unheard of chance for one-on-one meetings with the owner of Directory of Ezines, Charlie Page, a successful consultant in his own right. In fact, Page was so successful in his own online business after using Directory of Ezines that he bought the company. Can’t get a better recommendation than that.
Directory of Ezines’ success lies in its ability to bring all of the important elements of marketing your website into an easy-to-understand, step-by-step method for marketing to a huge range of potential customers through carefully targeted ezines. Like most other directories, it has a massive database of ezines, but the crucial difference is in the methodology they use to ensure that the recommendations made exactly fit your business requirements. There is nothing hit-and-miss about this, and no matter what niche your business is in, Ezine Directory will help you select the perfect combination of techniques to get maximum result for your marketing dollar.
The add-on optional extras are pretty good (discounted article-writing by Directory owner Charlie Page for instance) but there is no need to take them up. The one thing that Directory of Ezines won’t tell you is that you can find part of this service from any good freelance writer for around a third of the price. This doesn’t change the fact that this directory is great value, and be aware that the directory alone is a worthwhile buy, without needing to ‘upgrade’ to any of the other services offered.
Although testimonials can be pretty suspect, Directory of Ezines stands up to scrutiny. You can even contact the people listed on the Testimonials page to verify that they are not only real, but have made substantial Return on Investments after buying this particular directory.
With hundreds of ezine directories on the market that give very little return on their price, it’s refreshing to see a good solid product like this one – good information, easy-to-understand methods, and a guarantee that stands up to the test.
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