In our previous issue, we discussed about effectively communicating with your Facebook fans. In this issue, we are going to talk about using Facebook marketing to deliver value to your prospects and customers.
Here’s the fact: Over 50% of the whole Facebook community log in to their personal accounts on a daily basis. This implies that there are around 250 million of the social networks 500 million who might be able to see your Page.
Imagine being capable to tap a portion of that market for your own product or service. That can equate to enormous amounts of cash in revenue and a lot more work opportunities that you can actually get a chance to participate in.
But only some Facebook accounts have the ability to get customers. Just like an official web page, a Facebook account must be worked tirelessly on, adjusted, upgraded and evaluated.
It’s essential that you first determine whether your Facebook business page is presenting worthwhile outcomes while keeping your reputation wholesome.
Do you want to give a touch of corporate professionalism as an extension of your traditional office?
Do you want to make your business impressive, yet not too formal or high-maintenance to be considered by people?
Or are you just looking to create a community with which all questions and other concerns of your customers can be tackled?
It’s important that you always regard value as your top priority whenever posting anything on your page. Avoid posting mundane or unnecessary things. Sometimes with a business page, you just have to resist the temptation of being too particular even when such a medium calls for it.
Here are a few more suggestions you should look into:
Ask For Testimonials
Looking at a person’s Facebook wall is one of the most widespread pastimes of individuals who are excited about social networks.These days, social media management presents a variety of benefits to business people. They can use customer feedback and testimonials as means to assure clients of the quality of their product. With that being said, asking your customers for feedback is a good idea. It would be much valued if it’s voluntary but this isn’t often the case. So offer incentives, give out prizes or hold a contest. For instance, how about a 5% price cut for every constructive feedback?
- Personally Connect With Potential Clients or Customers
If there are questions about your products or services, make sure you tactfully accommodate those concerns. Also, you’ll earn a good impression by answering the inquiries very timely. In case this is not possible, at least apologize for the late response.
To help you with answering questions, you should also hold as much information and facts in your Landing Page (or your Profile Page). If all the information can’t be included in the space available, then try using a Notes Page or a similar tool.
- Post Relevant Pictures
Quite a few use the Photos Page while others make pseudo-shops where they feature their items. Any of these is fine as long as the product images are shown in good quality. The photos that you use has an important role in attracting your prospective clients or customers. So be meticulous in choosing those. For instance, if you have a jewelry business, you can promote it on Facebook by posting photos that feature the intricate designs of your jewelry pieces.
Keep these simple points in mind when communicating with your friends and fans for a successful Facebook marketing venture.
Be sure to read our next issue of Facebook for Business soon.
There are a number of ways to go for Facebook for Business. If you want to learn more, go here to get more Facebook marketing tips and tricks.
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